Erica Driver (Principle at ThinkBalm)
Immersive Internet: a new dimension of engagement and context.
Why spend money:
-reduce business costs
-prepare for workforce of digital natives
-workforce proficiency at lower cost
Michelin IT pros on EA concepts:
98% felt immersive environment appropriate way to learn about EA concepts
Pre and Post Test Scores at Stanford Med: World Journal of Surgery, Special Issue, 32(2008),161-170. Shows that test scores with hands-on training vs. VW training are the same.
Virtual events cost about 1/3 that of traditional events.
Accenture Careers island paid for itself in 5-6 in-world recruiting events in SL.
Data visualization: very simplistic examples
Still waiting to get something useful out of this talk.
Early adopters: pick one problem and one target audience. Learning and training; meetings and conferences; recruiting and inerviewing; remote system and facility management; collaborative design and prototyping; data visualization.
Read metrics to show business value:
-Increase # of event attendees while reducing event costs
-Reduce travel costs
-increase workforce proficiency gain without increasing cost
-Hire the right employees more quickly
-Reduce the number of hours employees spend travelling
Leverage experience gained in enterprise collaboration initiatives
Question from the audience: Technology diffusion curve...where are VWs?
Not too much of use from this talk.
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